Last updated: October 2017

The 80/20 Mindset (“us”, “we”, or “our”) which operates at (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. If you don’t agree with these policies and terms, please discontinue use of the Site immediately.

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

That’s said, because we accept students from all over the world we process data in accordance with internationally accepted best practices in the US and UK.

We take the privacy of our students and other users seriously, and we recommend that you carefully read this Policy. By using The 80/20 Mindset website and associated websites and applications, or our virtual learning environments/online campus platforms (“Websites”), you agree to be bound by this Policy.

What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, credit card information or other details to help you with your experience.

When do we collect information?
We collect information from you when you register on our site, subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your customer service requests.
  • To administer a contest, promotion, survey or other site feature.
  • To quickly process your transactions.
  • To ask for ratings and reviews of services or products

How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers. If you pay for a course through our Site, please be aware that our payment service provider collects and processes your credit card information, and we do not collect or store this information.

Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Understand and save user’s preferences for future visits.
  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since your browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If users disable cookies in their browser:
If you turn cookies off, some of the features that make your site experience more efficient may not function properly.

Use of Non-Personal Data
Non-personal data is used for learning analytics, product improvement, measuring demographics and interests, internal reporting, performing statistical analyses of collective behaviour of our users, and for other business purposes.

We will take all reasonable steps to properly de-identify all information that is stored and analysed as non-personal data. This non-personal data may also be shared with other partners and service providers (since there is no prejudice to our users from the disclosure of this non-personal information).

Use of Personal Data
Except as laid out in this Policy or specifically agreed by you, we won’t disclose your personal data that we receive through the Site. In general we will always aim to de-identify the information that we store (as non-personal information), but some information will need to still be attached to your name or email address (as personal information), for reasons listed below, and with the aim of supporting learning growth and development.

The ways we use personal data are described in further detail below:

  • Student identity verification

Contacting you for the purpose of:

  • Providing you with e-course information and completion encouragement, if you haven’t finished a module or the e-course itself, all communications kept on record.
  • Marketing and promotions

For learning analytics and product improvement including:

  • Analysing student characteristics, demographics, activities and behaviours in the Learning Management System, allowing us to improve the design of our courses for the benefit of you and other students, providing analytics information to all relevant personnel who are involved in assisting and supporting students to complete the e- course, and to enable them to streamline the student experience.
  • Using analytics information to define key indicators to predict student success and design appropriate positive interventions, and analyse whether the tools in the LMS are adding to the learning experience as a whole.
  • Reporting on student enrolment, performance and related matters.
  • For behavioural marketing and remarketing to Website users and students, and marketing to potential students with similar interests.
  • Recording, tracking and analysing activities in the LMS – we keep a record of all communications and interactions between you and us, all interactions in the forums, all activities, assignments and behaviours of students, all educational records, and all survey feedback which is not anonymously completed.
  • Researching, developing and improving, training.

For disclosure:
To a student’s employer, in the event that the employer is paying for the student’s course (information disclosed in this case shall include course performance information, unless otherwise expressly agreed in writing).

For any other purpose: for which we receive your consent, that is in the public interest, li within the bounds of the laws of the United Kingdom, or li at the request of a public authority.

Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
We may use Google AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have/may implement the following:

  • Remarketing with Google AdSense
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting
  • DoubleClick Platform Integration

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Social Media
Personal data may be collected in the form of cookie and usage data through various social media ad networks, like Facebook, Twitter, YouTube and Instagram. These networks connect data from their advertising networks with actions performed on this site.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared.
See more at:

According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:

  • On our Privacy Policy Page

You can change your personal information:

  • By emailing us
  • By logging in to your account

How does our site handle Do Not Track signals?
We honour Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioural tracking?
It’s also important to note that we allow third-party behavioural tracking.

COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via email within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions
  • Process orders and to send information and updates pertaining to orders.
  • Send you additional information related to your product and/or service
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honour opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can:

  • Follow the instructions at the bottom of each email.
  • We will promptly remove you from ALL correspondence.

Cancellations and Refunds
The 80/20 Mindset e-course is a self-directed learning e-course, and as such we offer no refunds once payment has been made and the e-course has been accessed. There is also no cancellation period, and no cancelled purchases will be refunded post payment.

For further queries please contact:

Student Expectations
Students can either follow the 5 day structure or they can binge learn at their leisure. For corporate students, timelines may be imposed outside of the constraints of the LMS.
Students are expected to login and complete the module in the prescribed sequence. Discussion is optional, but encouraged on the message boards.

Student Code of Conduct
A high standard of conduct is expected for all students on the message boards. There is a zero tolerance policy for discrimination, inappropriate language, hate-speech or trolling. Cordial and professional conduct is expected at all times.

Contacting Us
If there are any questions regarding this privacy policy, you may contact us using the information below.

43 Tokai Road, Kirstenhof
Cape Town, Western Province 7945
South Africa